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Consumer Packaging Strategy
Language
English
English
Book
Paperback
This book explores how packaging is more than simply changing the label or translating the brand int...
Full description
Libristo code: 46439461
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149 b
149 b
61.54
€
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This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.
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About the book
Full name
Consumer Packaging Strategy
Author
Polymeros Chrysochou, Richard Lee
Language
English
English
Binding
Book - Paperback
Date of issue
2024
Number of pages
150
EAN
9781032324036
ISBN
1032324031
Libristo code
46439461
Publishers
Taylor & Francis Ltd
Weight
260
Dimensions
156 x 234
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