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Consumer Value
Language
English
English
Book
Hardback
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers wa...
Libristo code: 06678570
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721 b
721 b
297.34
€
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Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.
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About the book
Full name
Consumer Value
Author
Morris Holbrook
Language
English
English
Binding
Book - Hardback
Date of issue
1998
Number of pages
224
EAN
9780415191920
ISBN
9780415191920
Libristo code
06678570
Publishers
Taylor & Francis Ltd
Weight
570
Dimensions
156 x 234 x 14
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