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Consuming Experience
Language
English
English
Book
Hardback
Covers experiential consumption from an industry perspective. This text highlights the idea that an...
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Libristo code: 06679334
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Covers experiential consumption from an industry perspective. This text highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation.
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About the book
Full name
Consuming Experience
Author
Antonella Caru, Bernard Cova
Language
English
English
Binding
Book - Hardback
Date of issue
2006
Number of pages
208
EAN
9780415382434
ISBN
9780415382434
Libristo code
06679334
Publishers
Taylor & Francis Ltd
Weight
508
Dimensions
156 x 234 x 16
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