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Contemporary Issues in Branding
Language
English
English
Book
Paperback
This book provides students and academics with a comprehensive analysis of the theory and practice o...
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Libristo code: 22318681
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177 b
177 b
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This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive,
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About the book
Full name
Contemporary Issues in Branding
Author
Pantea Foroudi, Maria Palazzo
Language
English
English
Binding
Book - Paperback
Date of issue
2019
Number of pages
300
EAN
9781138368545
ISBN
1138368547
Libristo code
22318681
Publishers
Taylor & Francis Ltd
Weight
480
Dimensions
174 x 244 x 17
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