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Corporate Language das Praxisbuch

Language GermanGerman
Book Hardback
Book Corporate Language das Praxisbuch Géza Czopf
Libristo code: 33043976
Publishers Schmidt Hermann Verlag, August 2020
Sprache ist das Interface der Zukunft!Starke Marken sprechen eine einzigartige, unverwechselbare und... Full description
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Sprache ist das Interface der Zukunft!Starke Marken sprechen eine einzigartige, unverwechselbare und wiedererkennbare Sprache als Teil ihrer Corporate Identity. Eine Corporate Language. Wie schaffen Sie das für Ihr Unternehmen, Ihre Marke, Ihre Institution?Dieses Buch gibt die Antwort. Praxisnah und praxiserprobt. Nicht mit langweiliger Theorie, sondern anhand realer Cases, die zum Erfolg führten. Unterfüttert mit Tools, die Ihren Corporate-Language-Alltag erleichtern, Ihnen Erfolg und Effizienz garantieren. Und mit zahlreichen Vorher-Nachher-Beispielen, die anschaulich und nachhaltig Texte-Know-How vermitteln.Sie profitieren von den Erfahrungen anderer. Sie sparen Zeit und Umwege.Drei Stunden Lesezeit und Sie sind fit für die digitale Markenkommunikation, in der Voice eine entscheidende Rolle spielt. Fit für Sprachassistenten, Bots und KI - und Sie wissen, wie die Ihre Unternehmenssprache weiterentwickeln.Und mit einer Sprache, die anspricht.

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About the book

Full name Corporate Language das Praxisbuch
Author Géza Czopf, Veronika Classen
Language German
Binding Book - Hardback
Date of issue 2020
Number of pages 224
EAN 9783874398817
ISBN 3874398811
Libristo code 33043976
Publishers Schmidt Hermann Verlag
Weight 756
Dimensions 172 x 246 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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