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Creating Powerful Brands

Name: Creating Powerful Brands
Brand: Taylor & Francis Ltd
SKU: 04301027
Price: 94.69 EUR
Availability: InStock
Author: Leslie de Chernatony
ISBN: 9781856178495

Leslie de Chernatony

Language

English

Book Paperback

Libristo code: 04301027

Publishers Taylor & Francis Ltd, September 2010

Seeing the world's biggest brands gain ground over global markets, you can't deny that the 36,000 st... Full description

Libristo code: 04301027

229 b

94.69 €

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Seeing the world's biggest brands gain ground over global markets, you can't deny that the 36,000 students in Europe studying marketing will never understand their subject without knowing how branding works. This is THE definitive introductory textbook in this crucial topic, an already hugely respected title and big seller in the field. It comes highly illustrated with over 50 brand-new, real examples of influential marketing campaigns. The rigor of this book is balanced with learning outcomes, summaries, case studies and activities: even novices to the world of branding can rely on this book to get them up to speed. This is the book that lecturers rely on to get their students thinking critically and strategically about brand.