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Creating Value with Data Analytics in Marketing
Language
English
English
Book
Paperback
This book is a practical yet theoretically sound roadmap to leveraging data analytics and data scien...
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Libristo code: 36622156
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This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
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About the book
Full name
Creating Value with Data Analytics in Marketing
Author
Peter C. Verhoef, Edwin Kooge, Walk, Natasha (Metriclab Big Data Analytics, The Netherlands), Jaap E. Wieringa
Language
English
English
Binding
Book - Paperback
Date of issue
2021
Number of pages
314
EAN
9780367819798
ISBN
0367819791
Libristo code
36622156
Publishers
Taylor & Francis Ltd
Weight
590
Dimensions
245 x 173 x 20
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