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Crm
Language
German
German
Book
Paperback
Das Thema CRM (Customer Relationship Management) wird mittlerweile sehr ernst genommen. So kümmern s...
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Libristo code: 09487605
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22 b
22 b
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Das Thema CRM (Customer Relationship Management) wird mittlerweile sehr ernst genommen. So kümmern sich in den meisten Unternehmen nicht nur die Marketing-Abteilung, sondern auch der Vertrieb und IT um die Kundenbeziehung. (1) , (2) Das Kundenbeziehungsmanagement wird aber von zu vielen Firmen falsch verstanden. Oft fehlt der spezifische ganzheitliche CRM-Ansatz. (3) , (4) Künftig soll CRM nicht nur in Bezug auf Kundenbeziehung eingesetzt werden, sondern darüber hinaus zur Steigerung der unternehmerischen Effizienz beitragen. (5)
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About the book
Full name
Crm
Author
E Krug
Language
German
German
Binding
Book - Paperback
Date of issue
2015
Number of pages
16
EAN
9783737936262
ISBN
3737936269
Libristo code
09487605
Publishers
Gbi-Genios Verlag
Weight
50
Dimensions
178 x 254 x 2
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