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Customer Care and Customer Satisfaction

The Case of Banks

Language EnglishEnglish
Book Paperback
Book Customer Care and Customer Satisfaction Samson Mutsagondo
Libristo code: 07013712
Publishers LAP Lambert Academic Publishing, November 2010
This research assesses the impact of customer care on customer satisfaction as well as the correlati... Full description
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This research assesses the impact of customer care on customer satisfaction as well as the correlation between the two variables. The researcher envisages if customer satisfaction is directly a result of business organizations customer care effort. Banks and building society employees and customers were selected and asked to complete questionnaires and answer interview questions in trying to establish the correlation between the two as well as the strength of their relationship. The majority of the respondents strongly expressed that customer satisfaction does not just happen, but is directly related to the amount of customer care disbursed.

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About the book

Full name Customer Care and Customer Satisfaction
Author Samson Mutsagondo
Language English
Binding Book - Paperback
Date of issue 2011
Number of pages 96
EAN 9783846555286
Libristo code 07013712
Publishers LAP Lambert Academic Publishing
Weight 159
Dimensions 150 x 220 x 6

Categories

Health, Relationships & Personal development > Self-help & personal development > Personal finance
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