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Customer Intelligence - From Data to Dialogue
Language
English
English
Book
Hardback
Developed from the authors' experience working with firms seeking to build better business intellige...
Full description
Libristo code: 04878534
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180 b
180 b
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Developed from the authors' experience working with firms seeking to build better business intelligence, "Customer Intelligence" is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.
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About the book
Full name
Customer Intelligence - From Data to Dialogue
Author
S. Kelly
Language
English
English
Binding
Book - Hardback
Date of issue
2005
Number of pages
276
EAN
9780470018583
ISBN
0470018585
Libristo code
04878534
Publishers
John Wiley & Sons Inc
Weight
536
Dimensions
152 x 232 x 20
