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Language
English
English
Book
Hardback
The authors argue that the best strategic approach for a company or organization is to regard custom...
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Libristo code: 04777959
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The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.
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About the book
Full name
Customer Loyalty
Author
Lyn Etherington, Sionade Robinson
Language
English
English
Binding
Book - Hardback
Date of issue
2005
Number of pages
174
EAN
9781403997630
ISBN
1403997632
Libristo code
04777959
Publishers
Palgrave USA
Weight
440
Dimensions
162 x 241 x 16
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