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Customer Visits: Building a Better Market Focus
Language
English
English
Book
Paperback
Visits to customers by a cross-functional team of marketers and engineers play an important role in...
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Libristo code: 06322081
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225 b
225 b
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Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The title provides step-by-step instructions for making effective use of this market research technique.
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About the book
Full name
Customer Visits: Building a Better Market Focus
Author
Edward F. McQuarrie
Language
English
English
Binding
Book - Paperback
Date of issue
2008
Number of pages
256
EAN
9780765622259
ISBN
9780765622259
Libristo code
06322081
Publishers
Taylor & Francis Ltd
Weight
336
Dimensions
229 x 154 x 14
Categories
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