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Data-driven Retailing

A Non-technical Practitioners' Guide

Language EnglishEnglish
Book Hardback
Book Data-driven Retailing Louis-Philippe Kerkhove
Libristo code: 39439273
Publishers Springer, Berlin, November 2021
This book provides retail managers with a practical guide to using data. It covers three topics that... Full description
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50.64 €
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This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.

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About the book

Full name Data-driven Retailing
Author Louis-Philippe Kerkhove
Language English
Binding Book - Hardback
Date of issue 2022
Number of pages 257
EAN 9783031129612
Libristo code 39439273
Publishers Springer, Berlin
Weight 562
Dimensions 155 x 235 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Business innovation
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