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Data Engineering for Data-Driven Marketing

Name: Data Engineering for Data-Driven Marketing
Brand: Emerald Publishing Limited
SKU: 46741345
Price: 120.65 EUR
Availability: InStock
Author: M. K. Nallakaruppan
ISBN: 9781836623274

M. K. Nallakaruppan

Mariofanna Milanova

Veena Grover

Vijay Anand Rajasekaran

Language

English

Book Hardback

Libristo code: 46741345

Publishers Emerald Publishing Limited, March 2025

In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineer... Full description

Libristo code: 46741345

292 b

120.65 €

In stock at our supplier Shipping in 9-15 days

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In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.

Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.