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Effective CRM using Predictive Analytics
Language
English
English
Book
Hardback
A book that intends to bridge the gap between analytics and their use in everyday marketing, providi...
Full description
Libristo code: 03025818
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149 b
149 b
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A book that intends to bridge the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. It is suitable for academics and students interested in applied data mining.
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About the book
Full name
Effective CRM using Predictive Analytics
Author
Antonios Chorianopoulos
Language
English
English
Binding
Book - Hardback
Date of issue
2015
Number of pages
392
EAN
9781119011552
ISBN
9781119011552
Libristo code
03025818
Publishers
John Wiley and Sons Ltd
Weight
730
Dimensions
251 x 177 x 23
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