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Though companies have amassed an enormous amount of data, they havena t always been able to use it b...
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Libristo code: 04894961
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Though companies have amassed an enormous amount of data, they havena t always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more.
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About the book
Full name
Data Warehousing
Author
Sean Kelly
Language
English
English
Binding
Book - Paperback
Date of issue
1996
Number of pages
228
EAN
9780471963288
ISBN
0471963283
Libristo code
04894961
Publishers
John Wiley & Sons Inc
Weight
366
Dimensions
153 x 227 x 14
Categories
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