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Database Marketing
Analyzing and Managing Customers
Language
English
English
Book
Paperback
Based on decades of research, teaching and application, this book presents a comprehensive treatment...
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Libristo code: 01420373
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351 b
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Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.
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About the book
Full name
Database Marketing
Language
English
English
Binding
Book - Paperback
Date of issue
2009
Number of pages
872
EAN
9781441903327
ISBN
1441903321
Libristo code
01420373
Publishers
Springer-Verlag New York Inc.
Weight
1350
Dimensions
157 x 234 x 40
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