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Decoding Ad Culture
Language
German
German
Book
Hardback
This work critically examines the influence of Western multinational companies in South Asia. The au...
Full description
Libristo code: 45790455
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333 b
333 b
137.63
€
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This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders.
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About the book
Full name
Decoding Ad Culture
Language
German
German
Binding
Book - Hardback
Date of issue
2024
Number of pages
330
EAN
9781666943160
ISBN
1666943169
Libristo code
45790455
Publishers
Lexington Books
Weight
634
Dimensions
152 x 229
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