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Deconstructing LEGO

Name: Deconstructing LEGO
Brand: Springer Nature Switzerland AG
SKU: 33184589
Price: 106.26 EUR
Availability: InStock
Author: Jonathan Rey Lee
ISBN: 9783030536640

Jonathan Rey Lee

Language

English

Book Hardback

Libristo code: 33184589

Publishers Springer Nature Switzerland AG, September 2020

This book investigates a paradox of creative yet scripted play-how LEGO invites players to build 'fr... Full description

Libristo code: 33184589

257 b

106.26 €

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This book investigates a paradox of creative yet scripted play-how LEGO invites players to build 'freely' with and within its highly structured, ideologically-laden toy system. First, this book considers theories and methods for deconstructing LEGO as a medium of bricolage , the creative reassembly of already-significant elements. Then, it pieces together readings of numerous LEGO sets, advertisements, videogames, films, and other media that show how LEGO constructs five ideologies of play: construction play, dramatic play, digital play, transmedia play, and attachment play. From suburban traffic patterns to architectural croissants, from feminized mini-doll bodies to toys-to-life stories, from virtual construction to playful fan creations, this book explores how the LEGO medium conveys ideological messages-not by transmitting clear statements but by providing implicit instructions for how to reassemble meanings it had all along.