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Deconstructing Public Relations

Name: Deconstructing Public Relations
Brand: Taylor & Francis Inc
SKU: 06739209
Price: 59.75 EUR
Availability: InStock
Author: Thomas J. Mickey
ISBN: 9780805837490

Thomas J. Mickey

Language

English

Book Paperback

Libristo code: 06739209

Publishers Taylor & Francis Inc, October 2002

Utilizing case studies from public relations, advertising and marketing campaigns, this volume provi... Full description

Libristo code: 06739209

144 b

59.75 €

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Utilizing case studies from public relations, advertising and marketing campaigns, this volume provides a critical look at public relations practice. The author applies the cultural studies approach and explains how it can be used as a critical theory for public relations practice.