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Delta Project

Name: Delta Project
Brand: Palgrave Macmillan
SKU: 04600702
Price: 58.63 EUR
Availability: InStock
Author: Arnoldo C. Hax
ISBN: 9780333962459

Discovering New Sources of Profitability in a Networked Economy

Arnoldo C. Hax

Dean L. Wilde

Language

English

Book Hardback

Libristo code: 04600702

Publishers Palgrave Macmillan, March 2001

Emerging from the authors' work with companies such as Coca Cola, Motorola, 3M, General Motors and U... Full description

Libristo code: 04600702

142 b

58.63 €

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Emerging from the authors' work with companies such as Coca Cola, Motorola, 3M, General Motors and Unilever, "The Delta Project" provides a model through which to develop strategy in the new economy. Hax and Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of "bonding", "complementors" and "customer lock in", this book provides a fundamental shift in the way we think about competitive positioning.