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How big a beast is the media? Can right wing tabloids influence social policy using their ability to fan fears and prejudices? Malcolm Dean, the Guardian's longstanding chief monitor of social policy, expertly indicts his own trade through a series of seven case studies. Drawing on four decades of top level Whitehall briefings, topped up by interviews with 150 senior participants in the policy-making process, the book is packed with new insights, and colourful stories, from events in Whitehall's corridors, culminating in a damning list detailing the seven deadly sins of the 'reptiles' (modern journalists).