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Der Lovemarks-Effekt

Markenloyalität jenseits der Vernunft

Language GermanGerman
Book Paperback
Book Der Lovemarks-Effekt Kevin Roberts
Libristo code: 09180940
Publishers FinanzBuch Verlag, March 2008
All you need is love: Kevin Roberts erzählt die facettenreiche Liebesgeschichte zwischen Marke und K...
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44.47 €
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All you need is love: Kevin Roberts erzählt die facettenreiche Liebesgeschichte zwischen Marke und Kunde.

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About the book

Full name Der Lovemarks-Effekt
Author Kevin Roberts
Language German
Binding Book - Paperback
Date of issue 2008
Number of pages 272
EAN 9783868801552
Libristo code 09180940
Publishers FinanzBuch Verlag
Weight 542
Dimensions 197 x 21 x 238

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Brands & branding
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