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Digital Consumer Behavior
Language
English
English
Book
Hardback
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to th...
Full description
Libristo code: 49413698
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619 b
619 b
255.24
€
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This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.
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About the book
Full name
Digital Consumer Behavior
Author
Varsha Jain
Language
English
English
Binding
Book - Hardback
Date of issue
2026
Number of pages
246
EAN
9781032573700
ISBN
1032573708
Libristo code
49413698
Publishers
Taylor & Francis Ltd
Weight
453
Dimensions
174 x 246
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