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Digital Darwinism

Branding and Business Models in Jeopardy

Language EnglishEnglish
Book Paperback
Book Digital Darwinism Kreutzer
Libristo code: 02433239
Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers ar... Full description
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Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race. Helpful tools and ideas are presented you fuel and support the necessary adaption process.

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