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Digital Dawn in Adland
Transforming Australian Agencies
Language
English
English
Book
Hardback
A historical study of Australian advertising agencies from the late 90s into present century, this b...
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Libristo code: 35389505
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A historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging and profound impact of the digital era on a powerful but complacent industry for scholars of marketing, media, communication and contemporary history.
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About the book
Full name
Digital Dawn in Adland
Language
English
English
Binding
Book - Hardback
Date of issue
2021
Number of pages
166
EAN
9781138393882
ISBN
1138393886
Libristo code
35389505
Publishers
Taylor & Francis Ltd
Weight
485
Dimensions
156 x 234 x 11
Categories
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