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Digitalizing Consumption

Language EnglishEnglish
Book Hardback
Book Digitalizing Consumption Franck Cochoy
Libristo code: 15455069
Publishers Taylor & Francis Ltd, June 2017
Contemporary consumer society is increasingly saturated by digital technology, and the devices that... Full description
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208.82 €
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Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional cons

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About the book

Full name Digitalizing Consumption
Author Franck Cochoy, Johan Hagberg, Magdalena McIntyre
Language English
Binding Book - Hardback
Date of issue 2017
Number of pages 254
EAN 9781138124899
ISBN 9781138124899
Libristo code 15455069
Publishers Taylor & Francis Ltd
Weight 552
Dimensions 164 x 243 x 20

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Society & Social Sciences > Sociology & anthropology > Sociology
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
Mathematics & Science > Science: general issues > Impact of science & technology on society
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