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Disruption in Der Event- Und Messebranche

Den Digitalen Aufbruch Mitgestalten

Language GermanGerman
Book Paperback
Book Disruption in Der Event- Und Messebranche Michael Hosang
Libristo code: 28241006
Publishers Springer Gabler, April 2020
Dieses essential beschreibt, inwieweit Digitalisierungsprozesse sowie disruptive Technologien in der... Full description
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Dieses essential beschreibt, inwieweit Digitalisierungsprozesse sowie disruptive Technologien in der Event- und Messebranche bereits angestoßen und umgesetzt werden und beantwortet die folgenden Fragen: Wie reagieren Event- und Messeteilnehmer und teilnehmerinnen auf den Einsatz der neuen Technologien? Welche Rolle spielen digitale Tools im Hinblick auf Kaufentscheidungen und mit welchen neuen Anforderungen müssen sich Mitarbeiter und Mitarbeiterinnen aufgrund stetiger Anpassungen an veränderte Arbeitsweisen auseinandersetzen?

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About the book

Full name Disruption in Der Event- Und Messebranche
Author Michael Hosang, David Ruetz, Cornelia Zanger
Language German
Binding Book - Paperback
Date of issue 2020
Number of pages 36
EAN 9783658298258
Libristo code 28241006
Publishers Springer Gabler
Weight 85
Dimensions 148 x 210 x 3

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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