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Disruptive Innovation A Strategy for New Product Development?

Name: Disruptive Innovation A Strategy for New Product Development?
Brand: LAP Lambert Academic Publishing
SKU: 07044120
Price: 43.38 EUR
Availability: InStock
Author: Tom Page
ISBN: 9783838331355

Can disruptive innovation, when used as a strategy in the development of new products guarantee success?

Tom Page

Language

English

Book Paperback

Libristo code: 07044120

Publishers LAP Lambert Academic Publishing, November 2009

Disruptive Innovations have the ability to completely change the market within which they interact.... Full description

Libristo code: 07044120

106 b

43.38 €

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Disruptive Innovations have the ability to completely change the market within which they interact. They can do this to a much greater degree than sustaining innovations. Disruptive products encroach on the mainstream through two methods. Either they will offer a radical advancement in technology, or they will offer an alternative benefit at the expense of traditional performance criteria, allowing a new market to be created which ultimately becomes the mainstream. The aim of this study was to investigate whether disruptive innovation, when used as a strategy in the development of new products, can guarantee success. Performance attributes and consumer perceptions of disruptive products were analysed in order to gain a greater understanding of the importance of disruption and whether or not it could be used as a tool to ensure success.