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Book Do-It-Yourself Lobotomy - Open Your Mind to Greater Creative Thinking Tom Monahan

Do-It-Yourself Lobotomy - Open Your Mind to Greater Creative Thinking

Language

English

Book Hardback

Book Do-It-Yourself Lobotomy - Open Your Mind to Greater Creative Thinking Tom Monahan

Libristo code: 04890734

Publishers John Wiley & Sons Inc, March 2002

An Adweek Book Master the techniques that top companies use to spark creativity In today's business... Full description

Libristo code: 04890734

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An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

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About the book

Full name Do-It-Yourself Lobotomy - Open Your Mind to Greater Creative Thinking

Author Tom Monahan

Language

English

Binding Book - Hardback

Date of issue 2002

Number of pages 272

EAN 9780471417422

ISBN 0471417424

Libristo code 04890734

Publishers John Wiley & Sons Inc

Weight 584

Dimensions 162 x 237 x 23

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising

Society & Social Sciences > Psychology > Cognition & cognitive psychology

Economics, Finance, Business & Management > Business & Management > Management & management techniques

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