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Election Campaigning: The New Marketing of Politics

Language EnglishEnglish
Book Paperback
Book Election Campaigning: The New Marketing of Politics Dennis Kavanagh
Libristo code: 04898093
Publishers John Wiley and Sons Ltd, August 1995
The advent of new technology and the importation of a professional communicatorsa has transformed t... Full description
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The advent of new technology and the importation of a professional communicatorsa has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so--called process of a Americanizationa , characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters. He examines how the a professional communicatorsa function within British politics, and assesses the reaction of the politicians themselves to the changing environment of election campaigns.

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About the book

Full name Election Campaigning: The New Marketing of Politics
Author Dennis Kavanagh
Language English
Binding Book - Paperback
Date of issue 1995
Number of pages 288
EAN 9780631198116
ISBN 0631198113
Libristo code 04898093
Publishers John Wiley and Sons Ltd
Weight 432
Dimensions 162 x 228 x 18

Categories

Place qualifiers > Europe > Western Europe > United Kingdom, Great Britain
Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Society & Social Sciences > Politics & government > Political structure & processes > Elections & referenda
Society & Social Sciences > Politics & government > Political activism > Political campaigning & advertising
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