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Employer Brand - Bringing the Best of Brand Management to People at Work

Language EnglishEnglish
Book Hardback
Book Employer Brand - Bringing the Best of Brand Management to People at Work Barrow
Libristo code: 04080834
Publishers John Wiley & Sons Inc, September 2005
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific,... Full description
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47.99 €
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Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Pret a Manger.

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About the book

Full name Employer Brand - Bringing the Best of Brand Management to People at Work
Author Barrow
Language English
Binding Book - Hardback
Date of issue 2005
Number of pages 232
EAN 9780470012734
ISBN 0470012730
Libristo code 04080834
Publishers John Wiley & Sons Inc
Weight 460
Dimensions 161 x 236 x 22

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Personnel & human resources management
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
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