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Engineering Legitimacy
How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age
Language
English
English
Book
Paperback
Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organi...
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Libristo code: 21390165
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Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside "disruptors" seek to cultivate legitimacy and win influence.
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About the book
Full name
Engineering Legitimacy
Author
Iva Petkova
Language
English
English
Binding
Book - Paperback
Date of issue
2019
Number of pages
188
EAN
9783030080792
ISBN
303008079X
Libristo code
21390165
Publishers
Springer Nature Switzerland AG
Weight
454
Dimensions
148 x 210 x 12
Categories
Society & Social Sciences
>
Society & culture: general
>
Cultural & media studies
>
Cultural studies
Society & Social Sciences
>
Society & culture: general
>
Social groups
>
Social groups: religious groups & communities
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