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Ethnography and the Corporate Encounter

Language EnglishEnglish
Book Paperback
Book Ethnography and the Corporate Encounter Melissa Cefkin
Libristo code: 01356521
Publishers Berghahn Books, March 2010
Businesses and other organizations are increasingly hiring anthropologists and other ethnographicall... Full description
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Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as described in this volume, raises crucial questions about potential implications to disciplines of critical inquiry such as anthropology. In addressing these issues, the contributors explore how researchers encounter and engage sites of organizational practice in such roles as suppliers of consumer-insight for product design or marketing, or as advisors on work design or business and organizational strategies. The volume contributes to the emerging canon of corporate ethnography, appealing to practitioners who wish to advance their understanding of the practice of corporate ethnography and providing rich material to those interested in new applications of ethnographic work and the ongoing rethinking of the nature of ethnographic praxis.

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About the book

Full name Ethnography and the Corporate Encounter
Language English
Binding Book - Paperback
Date of issue 2010
Number of pages 262
EAN 9781845457778
ISBN 1845457773
Libristo code 01356521
Publishers Berghahn Books
Weight 380
Dimensions 153 x 228 x 15
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