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Ethnography at Work

Name: Ethnography at Work
Brand: Taylor & Francis Ltd
SKU: 01254378
Price: 58.56 EUR
Availability: InStock
Author: Brian Moeran
ISBN: 9781845204983

Brian Moeran

Language

English

Book Paperback

Libristo code: 01254378

Publishers Taylor & Francis Ltd, September 2007

Ethnography at Work follows the experiences of the author as a participant observer in the day-to-da... Full description

Libristo code: 01254378

142 b

58.56 €

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Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.