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Evaluating Public Relations

Name: Evaluating Public Relations
Brand: Kogan Page Ltd
SKU: 02088564
Price: 53.03 EUR
Availability: InStock
Author: Tom Watson
ISBN: 9780749468897

Tom Watson

Language

English

Book Paperback

Libristo code: 02088564

Publishers Kogan Page Ltd, June 2014

Operating under tight budget constraints and with an ever increasing range of tools and technologies... Full description

Libristo code: 02088564

128 b

53.03 €

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Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies and this new edition includes full coverage and advice on the new industry standards on PR measurement. Covering both theory and practice and containing case studies on campaigns for Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, Evaluating Public Relations is an essential handbook for both students and experienced practitioners.