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Evaluating Social Media Marketing
Social Proof and Online Buyer Behaviour
Language
English
English
Book
Hardback
This book is an innovative attempt to identify and analyse the processes related to social influence...
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Libristo code: 36621937
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This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing.
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About the book
Full name
Evaluating Social Media Marketing
Language
English
English
Binding
Book - Hardback
Date of issue
2021
Number of pages
178
EAN
9780367646523
ISBN
0367646528
Libristo code
36621937
Publishers
Taylor & Francis Ltd
Weight
416
Dimensions
240 x 162 x 19
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