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Evolution of Integrated Marketing Communications

Language EnglishEnglish
Book Hardback
Book Evolution of Integrated Marketing Communications Don Schultz
Libristo code: 06687643
Publishers Taylor & Francis Ltd, April 2011
This book identifies and discusses the changes that integrated marketing communication (IMC) has mea... Full description
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249.51 €
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This book identifies and discusses the changes that integrated marketing communication (IMC) has meant to the marketplace, how they have occurred and what they mean for all types of marketers around the world.


This book was published as a special issue of the Journal of Marketing Communications.

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About the book

Full name Evolution of Integrated Marketing Communications
Author Don Schultz
Language English
Binding Book - Hardback
Date of issue 2011
Number of pages 136
EAN 9780415668927
ISBN 9780415668927
Libristo code 06687643
Publishers Taylor & Francis Ltd
Weight 420
Dimensions 183 x 253 x 13

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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