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Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context

Language EnglishEnglish
Book Paperback
Book Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context Ant
Libristo code: 20466623
Publishers Goodfellow Publishers Limited, July 2019
This edited volume examines the role and place of culture in tourism and how it is manifested in mar... Full description
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55.43 €
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This edited volume examines the role and place of culture in tourism and how it is manifested in marketing theory, policy and practice. It includes case examples and looks at the roles of tourists, locals and communities, and business practices in facilitating and sharing culture.

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About the book

Full name Experiential Consumption and Marketing in Tourism within a Cross-Cultural Context
Author Ant
Language English
Binding Book - Paperback
Date of issue 2019
Number of pages 256
EAN 9781911396987
ISBN 9781911396987
Libristo code 20466623
Publishers Goodfellow Publishers Limited
Weight 436
Dimensions 232 x 158 x 17

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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