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Experimentation Matters

Name: Experimentation Matters
Brand: Harvard Business Review Press
SKU: 06573552
Price: 46.76 EUR
Availability: InStock
Author: Stefan H. Thomke
ISBN: 9781578517503

Stefan H. Thomke

Language

English

Book Hardback

Libristo code: 06573552

Publishers Harvard Business Review Press, August 2003

Argues that companies must not only understand the power of experimentation and new technologies, bu... Full description

Libristo code: 06573552

113 b

46.76 €

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Argues that companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. The author explains why experimentation is critical to innovation, underscores the impact of technologies, and outlines what managers must do to integrate them successfully.