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Explaining Consumer Choice
Language
English
English
Book
Paperback
This book is the most up-to-date account of research based on the Behavioural Perspective Model of c...
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Libristo code: 13808841
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This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
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About the book
Full name
Explaining Consumer Choice
Author
G. Foxall
Language
English
English
Binding
Book - Paperback
Date of issue
2007
Number of pages
256
EAN
9781349547111
ISBN
1349547115
Libristo code
13808841
Publishers
Palgrave Macmillan
Weight
454
Dimensions
140 x 216 x 15
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