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Focus Group Dynamics

Name: Focus Group Dynamics
Brand: LAP Lambert Academic Publishing
SKU: 15843746
Price: 44.23 EUR
Availability: InStock
Author: Muhammad Amir Adam
ISBN: 9783330032941

Muhammad Amir Adam

Language

English

Book Paperback

Libristo code: 15843746

Publishers LAP Lambert Academic Publishing, November 2016

The book details the fundamentals of focus group research which are an important aspect of marketing... Full description

Libristo code: 15843746

108 b

44.23 €

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The book details the fundamentals of focus group research which are an important aspect of marketing research.In the world of marketing, focus groups are seen as an important tool for acquiring feedback regarding new products, as well as various other topics. In marketing, focus groups are usually used in the early stages of product or concept development, when organisations are trying to create an overall direction for marketing initiative. In particular, focus groups allow companies wishing to develop, package, name, or test market a new product, to discuss, view, and/or test the new product before it is made available to the public. The book provides valuable information about how to plan and conduct focus group studies for gaining valuable insights about consumer buying and behavioural motives.