Check order status

Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free

DPD courier 4.99 € GLS courier 9.99 €

Contact

How to shop

Help

My account

▸ Empty :-(

Gamification model for SME

Name: Gamification model for SME
Brand: Scholars' Press
SKU: 20154291
Price: 53.4 EUR
Availability: InStock
Author: Nuno Manuel Teotónio
ISBN: 9783639515930

Nuno Manuel Teotónio

José Luís Reis

Language

English

Book Paperback

Libristo code: 20154291

Publishers Scholars' Press, August 2018

Gamification could be a useful marketing technique that involves the use of game elements and design... Full description

Libristo code: 20154291

129 b

53.40 €

In stock at our supplier Shipping in 5-8 days

Up to 30 days for returns

Customers also purchased

Am-am Co jem Malowanki od lat 2 Szcześniak Beata

Paperback

1.71 €

J'aimais déjà les étrangères Alexandre Kauffmann

Book

29.53 €

Wędrując ku dorosłości. Podręcznik dla klasy 5 szkoły podstawowej Król Teresa

Paperback

5.55 €

Čarovná zahrada Li Ang

Book

10.81 €

Carbures Bimetalliques(mo, W) Pour l'Isomerisation Du N-Heptane Anne-Félicie Lamic-Humblot

Paperback

72.92 €

Neuropsychologie von Entwicklungsstörungen schulischer Fertigkeiten Angela Heine

Paperback

21.84 €

Gamification could be a useful marketing technique that involves the use of game elements and design in real-life contexts. This book seeks to understand the benefits that can accrue to organizations using gamification techniques in developing meaningful experiences and relationships with brands and their target market. In this line of thinking, this approach adds value to users, as well as to organizations by increasing their engagement. To achieve it, this book proposes a model for SME based on the different strategies used to stimulate, promote and influence the different target audiences, with the purpose of obtaining a resulting gamification strategy.