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Language
German
German
Book
Paperback
Die Generation 50 plus wird künftig mit einem Haushaltsnettoeinkommen von durchschnittlich 2 360 Eur...
Full description
Libristo code: 09487612
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22 b
22 b
9.09
€
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Die Generation 50 plus wird künftig mit einem Haushaltsnettoeinkommen von durchschnittlich 2 360 Euro zur wichtigsten Verbrauchergruppe. Die Tatsache, dass Senioren von Werbung nicht als solche angesprochen werden wollen, stellt Werbefachleute vor eine große Herausforderung. Die Heterogenität der Zielgruppe eröffnet der Werbebranche ungezählte Möglichkeiten der Kommunikation.
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About the book
Full name
Generation 50 plus
Author
K Zirkel
Language
German
German
Binding
Book - Paperback
Date of issue
2015
Number of pages
18
EAN
9783737936330
ISBN
3737936331
Libristo code
09487612
Publishers
Gbi-Genios Verlag
Weight
50
Dimensions
178 x 254 x 2
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