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Glaxo

Name: Glaxo
Brand: Cambridge University Press
SKU: 02030462
Price: 53.86 EUR
Availability: InStock
Author: R. P. T. Davenport-HinesJudy Slinn
ISBN: 9780521425599

A History to 1962

R. P. T. Davenport-HinesJudy Slinn

Language

English

Book Paperback

Libristo code: 02030462

Publishers Cambridge University Press, March 2012

Originally published in 1992, this study of Glaxo, from its beginnings to 1962, was based on unprece... Full description

Libristo code: 02030462

131 b

53.86 €

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Originally published in 1992, this study of Glaxo, from its beginnings to 1962, was based on unprecedented and unparalleled archival access to the company records. It gives a detailed account of the global operations of Glaxo, and describes not only the evolution of its international business, but studies its research and development programmes, its products, and its marketing and management. It was the first comprehensive study of a UK-based drugs company and one of the relatively few scholarly studies written of front-ranking world companies.