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Global Diversity
Winning Customers and Engaging Employees within World Markets
Language
English
English
Book
Paperback
Managing global business requires that leaders and managers fully understand the differences that ex...
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Libristo code: 05024485
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72 b
72 b
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Managing global business requires that leaders and managers fully understand the differences that exist within countries as well as between then. To succeed in China, knowledge of the local culture is essential. But what culture? The most successful business strategies rely on embracing the diversity in local customers, employees and suppliers.
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About the book
Full name
Global Diversity
Author
Ernest Gundling, Anita Zanchettin
Language
English
English
Binding
Book - Paperback
Date of issue
2006
Number of pages
344
EAN
9781904838265
ISBN
190483826X
Libristo code
05024485
Publishers
John Murray Press
Weight
554
Dimensions
154 x 228 x 20
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