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Group Consensus and Minority Influence - Implications for Innovation

Name: Group Consensus and Minority Influence - Implications for Innovation
Brand: John Wiley and Sons Ltd
SKU: 04898649
Price: 166.76 EUR
Availability: InStock
Author: Carsten K. De Dreu
ISBN: 9780631212324

Carsten K. De Dreu

Carsten K. W. De Dreu

Nanne de Vries

Language

English

Book Hardback

Libristo code: 04898649

Publishers John Wiley and Sons Ltd, April 2001

Much research has been directed at understanding how people share opinions, attitudes, norms and beh... Full description

Libristo code: 04898649

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166.76 €

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Much research has been directed at understanding how people share opinions, attitudes, norms and behaviour but, until recently, relatively little attention has focused on the processes by which groups change and innovate.Written by leading social psychologists from Europe, the United States, and Australia, this text reviews the influence of minorities on attitude change, on individual and group decision making, and on organizational processes. The book also provides useful insights on how to work more effectively with groups in applied settings.Timely and innovative, Group Innovation provides an important contribution to research in the developing area of consensus and innovation.

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About the book

Full name Group Consensus and Minority Influence - Implications for Innovation

Author Carsten K. De Dreu, Carsten K. W. De Dreu, Nanne de Vries

Language

English

Binding Book - Hardback

Date of issue 2001

Number of pages 340

EAN 9780631212324

ISBN 0631212329

Libristo code 04898649

Publishers John Wiley and Sons Ltd

Weight 630

Dimensions 161 x 236 x 30

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