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Handbuch Regierungs-PR

Öffentlichkeitsarbeit von Bundesregierungen und deren Beratern

Language GermanGerman
Book Paperback
Book Handbuch Regierungs-PR Miriam Köhler
Libristo code: 03617928
Publishers Springer Fachmedien Wiesbaden, October 2006
Das erste umfassende Handbuch über die Öffentlichkeitsarbeit von Bundesregierungen und deren Berater... Full description
? points 189 b
77.70 €
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Das erste umfassende Handbuch über die Öffentlichkeitsarbeit von Bundesregierungen und deren Beratern lässt hochrangige Vertreter und Experten aus Politik, PR, Wissenschaft, Journalismus und Recht zu Wort kommen. Die Facetten der regierungsnahen, strategischen Politikvermittlung werden in einem Grundlagen- und Praxisteil beleuchtet. Veranschaulicht durch konkrete Beispiele beschreiben die 30 Autoren dabei auch die Möglichkeiten und Grenzen der Regierungskommunikation. Den bislang nur sporadischen Einzelaufsätzen und journalistischen Beiträgen zu Teilaspekten dieses Themenbereiches tritt mit diesem Handbuch endlich ein fundiertes Überblickswerk entgegen.

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About the book

Full name Handbuch Regierungs-PR
Author Miriam Köhler, Christian Schuster
Language German
Binding Book - Paperback
Date of issue 2006
Number of pages 492
EAN 9783531151922
ISBN 3531151924
Libristo code 03617928
Publishers Springer Fachmedien Wiesbaden
Weight 789
Dimensions 170 x 244 x 26

Categories

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Society & Social Sciences > Politics & government > Political science & theory
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