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English
Book
Hardback
This textbook discusses the most important theories of internationalization, including Product Life-...
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Libristo code: 09369980
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This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained in the book. Relevant market entry strategies are explained in light of crucial determinants of international business decision making.
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About the book
Full name
Healthcare
Author
Mario Glowik, Slawomir Smyczek
Language
English
English
Binding
Book - Hardback
Date of issue
2015
Number of pages
262
EAN
9783110414684
ISBN
3110414686
Libristo code
09369980
Publishers
De Gruyter
Weight
571
Dimensions
170 x 240 x 18
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