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Helvetica forever

Name: Helvetica forever
Brand: Lars Müller Publishers, Zürich
SKU: 50793184
Price: 31.16 EUR
Availability: InStock
Author: Victor Malsy
ISBN: 9783037788141

Story of a Typeface

Victor Malsy

Lars Müller

Language

English

Book Paperback

Libristo code: 50793184

Publishers Lars Müller Publishers, Zürich, December 2025

Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober,... Full description

Libristo code: 50793184

76 b

31.16 €

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Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity - a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica's fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields - from signal design to party flyers.